It’s important to build e-commerce functionality according to your customer’s persona. Shopping should be a seamless experience for your customer, so they can get what they need or want with minimal friction. That’s the only way to earn trust and get heavy traffic to your site. WooCommerce may be customized to achieve a variety of goals. Almost anyone can utilize WooCommerce features and plugins to build a store that matches their needs. One of the reasons WooCommerce has become the most popular e-commerce solution for WordPress is its ability to be personalized.